Having been a corporate animal most of my professional life, I have heard a ton of them. TQM, Think outside the box, synergy, leverage, paradigm, paradigm shift, Next Generation (NextGen if you're REALLY cool), viral, new media, honest work (okay I made that one up)... anyway you get the idea. The point here is that none of these has ever had a shelf life of more than an internal review cycle (Why did I just say that?!?!). They don't last becasue they have no legitimate value. These terms are really nothing more than a euphemism for "hey the way we have been doing things has been a total train wreck so lets call it something different, create some brand new powerpoint slides to show the process and pretend the last 18 months never happened". I dunno, I think I'd rather just handle that situation with a good old fashioned "blamestorming" session.
Wednesday, July 30, 2008
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1 comment:
gosh u are soooo not web 2.0. let's have a conversation ;-p
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