Wednesday, July 30, 2008

Web 2 point Oh my god please shut up!

Web 2.0. Are you kidding me?!??! Why are we versioning the web anyway? (Thanks superbiff). Web 2.0 is just another useless, this makes me sound cool, now chicks will dig me buzzword. Who ever coined it, please go away now. You have out stayed your usefulness. 

Having been a corporate animal most of my professional life, I have heard a ton of them. TQM, Think outside the box, synergy, leverage, paradigm, paradigm shift, Next Generation (NextGen if you're REALLY cool), viral, new media, honest work (okay I made that one up)... anyway you get the idea. The point here is that none of these has ever had a shelf life of more than an internal review cycle (Why did I just say that?!?!). They don't last becasue they have no legitimate value. These terms are really nothing more than a euphemism for "hey the way we have been doing things has been a total train wreck so lets call it something different, create some brand new powerpoint slides to show the process and pretend the last 18 months never happened". I dunno, I think I'd rather just handle that situation with a good old fashioned "blamestorming" session.

1 comment:

Anonymous said...

gosh u are soooo not web 2.0. let's have a conversation ;-p